Cerri’s chat: New Day Awards – A year on!
This time last year we were in our first lock-down and completely oblivious as to what the rest of the year would look like… “We’ll be back in the office after our summer holiday in August.” “I’ll be having a big bash for my 40th in September.” “See you at the Christmas Party in December.” None […]
Humanising your brand
Let’s talk about humanising your brand. When creating an online presence for your company and brand, I’m sure you will have heard “be more human” and “be less corporate”. But what does that really mean? Dictionary.com defines “human” as; “Of, pertaining to, characteristic of, or having the nature of people: of or relating to the social aspect of people” And that […]
Under one roof – The safe return to work integrated service
Under one roof. There is no doubt that the exceptional circumstances created by the COVID-19 pandemic have triggered a rollercoaster ride for businesses and operations. What was “normal” a few months ago is completed different to the “new normal” that’s evolved from the current climate. Now more than ever, employers have a duty of care to […]
New Day Awards announce virtual ceremony
The brand-new awards scheme launched to highlight community initiatives across the North East during the COVID-19 pandemic will announce the winners with a Virtual Awards Ceremony. The New Day Awards created by Prospect 13 Managing Director Cerri McDonald, showcases more than 30 finalists across eight categories, ranging from community groups to large organisations. All finalists […]
New Day Awards Winners announced
The first ever New Day Awards, created to shine a light on community initiatives during the COVID-19 pandemic, was held on Wednesday night through a Virtual Awards Ceremony. The ceremony was streamed live on Facebook and presented by Prospect 13, Managing Director, Cerri McDonald supported by her husband Graeme and two daughters Becky and Katy from their home. Eight winners were announced on the […]
International Expansion during lockdown
Scotland’s first virtual marketing support consultancy has announced successful expansion into new international markets – in spite of the Coronavirus lockdown. Aberdeen-based Prospect 13 has signed two new international contracts to supply virtual digital marketing and social media support services to New Zealand-based Tumeke Thru Tubing Ltd and Fortress Energy headquartered in Kazakhstan. Tumeke Thru Tubing Ltd is a well intervention service company focused on enhancement solutions to maximise production from existing mature and depleted well stock […]
New Day Awards Finalists announced
A brand-new awards scheme which aims to highlight community initiatives spearheaded by the ongoing COVID-19 pandemic has unveiled its finalists. The New Day Awards are the brainchild of Prospect 13 Managing Director Cerri McDonald who was moved by the wealth of projects which have sprung up to throw critical lifelines to communities throughout the North East during the current crisis. Keen to elevate their profile and give thanks in her own unique way, she set about creating the online […]
New Day Awards launched to celebrate local businesses
Prospect 13 today proudly launched the New Day Awards – a set of online awards to pay tribute and celebrate those across the North East who have stood up to give back to the community throughout the COVID-19 pandemic. During these tough times, we wanted to shine a light on the many people and organisations […]
How do you continue to market in a crisis? Should you even be marketing right now?
COVID-19 has turned the world upside down and we are now living and some of us working in a very different place than only just a few weeks ago. ‘Coronavirus’ is at the forefront of everyone’s mind, as we’ve all been directly affected by it. And, for businesses, the pandemic is having a detrimental economic effect. Many will face challenges for the foreseeable future, if they haven’t already been forced […]
Marketing during a pandemic: Our most commonly asked questions
With businesses all around the world being disrupted due to a “certain virus”, it will be unsurprising to hear that many marketing plans for companies were thrown out the window in sheer panic. However, just like in any ‘vulnerable’ and ‘unknown’ situation, panicking is the last thing you should do, especially when it comes to […]
