Meet Louise!
We are delighted to welcome Louise Smyth to the team as our fabulous new Digital Marketing Lead. Louise loves all things digital marketing, tech and is a super organiser. Plus, we now have another dog mum to add to the office and we will also welcome Betty the Chihuahua to meet Ness and Bear very […]
Meet Lesley!
Meet Lesley! Here at Prospect 13, we pride ourselves in being a team that is passionate and proud about our people and relationship. It’s been a while, so we thought it was time to introduce you to another team member – Lesley, our wonderful PR consultant and expert wordsmith! Tell us a bit about you? […]
Five frightfully good tips for digital marketing
Now that we all live in a digital world, it only makes sense that there has been a gradual shift to digital marketing techniques in business. When marketing your business, digital media not only spreads the word instantaneously, but spreads it on a global scale! So, why not invest your time and effort into creating […]
Combatting dyslexia in your copywriting
As a marketing professional with over 5 successful years’ experience, it often surprises people to find out I am dyslexic. The truth is that copywriting has always been an area in my job role that I’ve struggled with. Because of this, I have developed a number of methods for tackling the obstacles that crop up […]
How to repurpose old content + 5 creative ways to recycle it!
Recycling is an underrated tool in every digital marketeer’s arsenal. We’re not talking about plastic bottles or the environment – although those things are important too! We’re talking about reusing content across multiple channels to maximize its effectiveness. One piece of content shared once on one marketing channel is wasteful. Additionally, it consumes all of […]
Talented Prospect 13 team member secures place in prestigious business awards finals
We are thrilled to be celebrating our very own shining star Sarah Kelly who has landed a place in the finals of the Northern Star Business Awards 2023! Sarah, who is our Digital Marketing Enthusiast, has been announced as a finalist in the NSBA’s Student Placement category, thanks to her hard work and commitment during […]
The forgotten social: How Pinterest can be an effective marketing tool
Pinterest. The often forgotten about marketing tool. But, with over 250 million people on Pinterest worldwide, why shouldn’t you market your business on this platform? 90% of users say they use content on the network to make purchasing decisions, so it’s a no brainer really! Pinterest gives brands the opportunity to experiment with strategic, visual marketing […]
Thank you: Foodbank appeal for Aberdeen Cyrenians huge success
As part of their 10th year in business celebrations, we joined forces with long term client, Ann McRobb Associates, to collect food donations in aid of Aberdeen Cyrenian’s over the month of June. At Prospect 13, we have a sense of duty to give back and support the community that has supported both us and our clients over […]
Breaking News: There’s no place like home as Prospect 13 welcomes new PR recruit
Our new PR recruit. Jennifer Taylor joins the team at Prospect 13 as Communications PRO bringing over 15 years of journalism, PR and communications experience to the role. Having just returned to her hometown in Aberdeen after living and working in Singapore, Azerbaijan and Texas for the last 13 years (shock!), Jennifer is delighted to be back home in the Granite City […]
Marketing Myths: Debunking the most common myths about marketing
Marketing is a broad term that encompasses a whole variety of business activities. Like any other huge topic, marketing is subject to misinformation circulating and it can be difficult to make sense of what is true and what is not – so we have done it for you! Here are some of the most common […]
