Northern Star Business Awards Winners!

two women holding a framed certificate that states "Finalist Student Placement Prospect 13"

The Prospect 13 team was absolutely buzzing to be announced as the ‘Student Placement’ Award Winner at the Northern Star Business Awards 2023 on Friday 28th April. The team and guests enjoyed a superb night at the award ceremony, hosted by The Aberdeen & Grampian Chamber of Commerce.  We couldn’t be prouder of our Digital Marketing Enthusiast, […]

Annie’s half way placement reflection

We asked our 12-week RGU placement student, Annie Buchan, to write a reflective piece on her time so far at P13, here is what she had to say… ‘It’s surreal to think that I’m over halfway through my 12-week placement at Prospect 13! From day one, the Prospect 13 team welcomed me with open arms […]

Meet Annie!

Black and white picture of girl with long hair looking into the camera

We are delighted to welcome fresh-faced and eager to learn student, Annie Buchan to Prospect 13, as our 2023 Robert Gordon University  Placement Student. Annie is in her 3rd year studying for a BA in Digital Marketing and will be joining us for 12 weeks to put her theory into practice with lots of on-the-job skills will be soaked […]

Meet Louise!

work team sitting around table

We are delighted to welcome Louise Smyth to the team as our fabulous new Digital Marketing Lead.  Louise loves all things digital marketing, tech and is a super organiser.  Plus, we now have another dog mum to add to the office and we will also welcome Betty the Chihuahua to meet Ness and Bear very […]

Meet Lesley!

black and white image of woman with curly hair smiling

Meet Lesley! Here at Prospect 13, we pride ourselves in being a team that is passionate and proud about our people and relationship.  It’s been a while, so we thought it was time to introduce you to another team member – Lesley, our wonderful PR consultant and expert wordsmith! Tell us a bit about you? […]

Five frightfully good tips for digital marketing

woman in halloween attire working on computer

Now that we all live in a digital world, it only makes sense that there has been a gradual shift to digital marketing techniques in business. When marketing your business, digital media not only spreads the word instantaneously, but spreads it on a global scale! So, why not invest your time and effort into creating […]

Combatting dyslexia in your copywriting

man working on computers photographed from behind

As a marketing professional with over 5 successful years’ experience, it often surprises people to find out I am dyslexic. The truth is that copywriting has always been an area in my job role that I’ve struggled with. Because of this, I have developed a number of methods for tackling the obstacles that crop up […]

How to repurpose old content + 5 creative ways to recycle it!

man in front of computer screen smiling to camera

Recycling is an underrated tool in every digital marketeer’s arsenal. We’re not talking about plastic bottles or the environment – although those things are important too! We’re talking about reusing content across multiple channels to maximize its effectiveness. One piece of content shared once on one marketing channel is wasteful. Additionally, it consumes all of […]

The forgotten social: How Pinterest can be an effective marketing tool

Pinterest. The often forgotten about marketing tool. But, with over 250 million people on Pinterest worldwide, why shouldn’t you market your business on this platform? 90% of users say they use content on the network to make purchasing decisions, so it’s a no brainer really! Pinterest gives brands the opportunity to experiment with strategic, visual marketing […]