Offshore Europe 2025 was a defining moment for Elementz. Just one year into business and exhibiting for the very first time at one of Europe’s largest energy shows, the objective was simple – be seen.
But this debut wasn’t only about presence. Elementz wanted to:
With a small team and a strict budget, the pressure was high but with our help, Elementz were able to make it known, exactly who they are.
We designed an integrated campaign across design, digital, PR, and live engagement. The plan was simple, build anticipation, dominate the show floor, and convert the buzz into lasting recognition.
Elementz were agile, responsive, and up for anything which meant together we could move fast, push boundaries, and maximise every opportunity.
Ahead of the event, Elementz ran an internal competition inviting their team to design a game for the stand – they developed ROV-Man, a subsea twist on Pac-Man.
Not only did this draw in the crowds, making that stand more interactive but showed the company’s appetite for innovation, allowing us to capture leads that have led to meaningful conversation.
In the run-up to Offshore Europe, Elementz launched Integrity Elementz v4.0. With a slick new interface and enhanced workflows, the release gave us a powerful story to build credibility and awareness ahead of the show.
Recognition doesn’t happen by chance. We combined:
From the start, the vision was to create a space that reflected Elementz brand – distinctive, slick, and unmissable. It was later named one of the best stands at the show by the Press & Journal.
With Version 4.0 setting the stage, Offshore Europe became the perfect platform to unveil Tide Breaker. We supported the launch with:
A distinct brand identity and messaging framework
Targeted email, social, and PR campaigns
On-stand visuals and lead capture tools
The result? Tide Breaker became a core talking point – generating 18 direct product submissions and multiple press mentions, including Energy Voice and OGV Energy.
Elementz’s internal competition idea came to life as ROV-Man – a subsea twist on Pac-Man. The game drew in visitors, sparked natural conversations, and turned play into pipeline.
It added personality to the stand and helped capture new leads, making it one of the most memorable installations at Offshore Europe.
Elementz’s agility and openness to new ideas was a major asset. They leaned into media interviews, press opportunities, and spontaneous visibility boosts.
Backed by a live content strategy, the brand was everywhere – on social media, in trade press, and on the exhibition floor.
To take Elementz’s presence beyond the stand, we hosted a branded evening drinks reception at Dusk for clients, partners and prospects.
We supported the reception end-to-end – from invites and reminders that drove strong attendance, to on-site coordination, photography and videography that captured the energy for follow-up campaigns.
The work didn’t stop once the stand came down. We kept things rolling with:
With the aim of turning visibility into value!
For Elementz, it wasn’t about the numbers – but we did some number crunching anyway.
Elementz walked into Offshore Europe as a newcomer. They left with new leads, huge attention, and a reputation for being one to watch.
Their team may be small, but their presence was mighty. Among 25,000 attendees and alongside industry giants, Elementz took centre stage – proving that with the right strategy and execution, even a young brand can stand out on one of the industry’s biggest platforms.
With our help, Elementz were able to make a bold statement, build credibility, and show the energy sector that Elementz has arrived.
At Prospect 13, we help ambitious businesses punch above their weight – building the kind of visibility and credibility that changes the game.
At P13, Lesley brings over 35 years of media and communications experience, with a background spanning journalism, editing and PR consultancy.
After graduating from the University of Aberdeen with an MA (Hons.) in Celtic & English, she started out as a reporter before becoming Editor of a weekly local newspaper in Aberdeenshire.
She later moved into PR as the communications lead at Scotland’s largest farmer-owned group of companies, a role that became the perfect stepping stone into freelance consultancy and writing.
Since 2008, Lesley has operated as a freelance PR consultant, successfully juggling projects, deadlines and engaging copy for a wide range of clients.
Organised, experienced and calm under pressure, she knows exactly how to turn words into results.
Cerri is the Aberdeen quine behind Prospect 13, with a 25-year career in marketing and communications. Before launching P13, she built her career across the energy and tech sectors before climbing to Director level. Then redundancy hit, but instead of crying, Cerri took it as a sign. Very Cerri.
In 2018, she launched Prospect 13 on the belief that SMEs deserved access to strategic marketing expertise without the big agency price tag or corporate bullsh*t. What started as a one-woman mission quickly grew into a team of straight-talking marketers. Now, Cerri leads with strategy, data and insight, with a real passion for getting under the skin of what makes organisations grow.
Outside work, Cerri is mum to Becky and Katy, married to childhood sweetheart Graeme, and happiest eating, drinking, cooking, exercising or planning the next holiday.
Holiday snob? Guilty.
She’s also gone from ‘not the hiking type’ to climbing Kilimanjaro after a knee-jerk decision. Now she’s hooked on Munros and hiking gear. A total foodie, fitness convert, tarot reader, horror fan and crime doc obsessive… and then there is Ness, Cerri’s 3rd baby girl.
Lisa runs Whitespace Studio, a creative studio in Aberdeen specialising in photography and graphic design for brands tired of blending in.
As a Design Manager at Prospect 13 since the beginning, Lisa’s worked across everything from logo design and website builds to marketing campaigns and commercial shoots, helping businesses show up looking sharp.
She’s all about clean design, strong visuals and making the process feel easy,
no fluff, just good work that delivers results.
Outside of work, she’s usually at the gym or playing taxi driver for her two kids around Aberdeen.
A big fan of a cold sea dip (the colder the better), usually followed by a hot sauna at Aberdeen beach.
Runs almost entirely on tea – and it has to be Tetley. No exceptions.
Hannah started her career agency-side as an SEO Executive, building a solid understanding of how people search, what makes content rank and what drives traffic.
After moving in-house into broader marketing roles, she joined Prospect 13 as a Digital Marketing Specialist, bringing a well-rounded, data-led approach to everything she does.
Happiest when digging into user behaviour insights, Hannah is driven by understanding why people do what they do, and how that shows up in the way they move through websites and the wider digital landscape.
Outside of work, she’s into CrossFit, where no two workouts are ever the same.
When she’s not in the gym, she’s out exploring, usually in search of the best oat latte (non-negotiable).
Cara studied Communication Design at Gray’s School of Art for four years, where her love for graphic design really took shape.
She thrives in creative, collaborative environments and enjoys getting properly stuck into a new project – bringing ideas to life and making them look as good as they should.
Cara joined Prospect 13 in August 2024 after a year at DZD… which has now come full circle, as they’ve since become one of our clients.
Outside of work, you’ll usually find her with her dog Obi, out for a walk or enjoying a bit of downtime.
When she’s not doing that, she’s likely planning, or daydreaming about her next trip to Walt Disney World.
Family life is everything, and she’s happiest spending time with the people closest to her.
At P13, Boryana builds and delivers content strategies that get results. Whether is social media, blogs, case studies, abstracts, campaigns or more, she creates engaging content with high performance. She tracks what’s landing, refines what isn’t and keeps it aligned to drive results.
Boryana works closely with clients and the wider team to keep the marketing strategies moving in line with the deadline, contributing ideas from early planning through to delivery
Outside of work, you can catch her with a book in her hand, at the gym or tuned into a health and wellbeing podcast.
When not tracking client performance, she’s analysing her sleep, running pace, and her ever-growing Duolingo Spanish streak.
Safe to say, she’s always optimising something.
Ashleigh has spent over a decade building a career that blends creativity with commercial thinking. Starting out in graphic design, she later swapped Scotland for Sydney, where she took on a mix of roles and widened her experience.
Back on home soil, she worked with global corporate names including Lockton and Cushman & Wakefield in London before joining Prospect 13 in 2024.
Now, she plays a key role in leading the team and shaping client strategies, bringing creative thinking, direction and commercial awareness, which is a pretty handy mix.
Drawn to Aberdeen by the promise of the quiet life and cheaper booze, Ashleigh quickly found her place in the north-east.
Outside work, you’ll usually find her with Mochi, her wee cocker spaniel, exploring Aberdeenshire… and sipping on a wine.
Annie is a Digital Marketing Specialist with three years’ experience at P13, starting out as an intern and working part-time while studying for four years at RGU, where she achieved her BA (Hons) in Digital Marketing.
Now full-time, she’s naturally curious (a bit nosey) and loves that digital never stands still, whether it’s analytics, web builds, or fixing problems that seriously test your patience.
Annie loves a good fantasy romance book, going to the gym, and spending time with her friends and family. She’s a big foodie and, in her own words,
“I wake up thinking about fit I’m gan to eat and go to sleep the same why.”
She loves a holiday, snowboarding, partying in Ibiza, or fantasising over Eeyore and Tigger in Disney.
She’s also currently getting ready to welcome her own wee mini me, roll on July!