When Onboard Tracker™ first came to us, the product was solid and the ambition to be the go-to crew management software was clear. The brand… not so much.
Operating under parent company Solab, the lines were blurred in the market, was this an IT provider? A software platform? Where did one end and the other begin?
That confusion was costing visibility and in a competitive international market, visibility is everything.
The strategic direction was clear: Onboard Tracker™ needed to exist independently in the market, not as a product attached to an IT provider, but as the go-to crew management platform for the global energy, renewables and marine industries.
That meant building a brand with its own identity, its own voice and its own digital presence. One that could be found by an operator in Aberdeen and understood by a decision-maker in Brazil. Every piece of work we delivered, from the logo to the website to the content strategy, was built around owning that position and making it impossible to confuse with anything else.
Working closely with Onboard Tracker™ since XXXX, we operate as an extension of their team, running annual strategic planning sessions, align leadership, sales and marketing, and take full ownership of delivery across every channel.
One of the most significant commitments we made together was the creation and annual delivery of Onboard Xchange, Onboard Tracker’s flagship user forum.
Bringing together customers, stakeholders and the product team, this created an opportunity for Onboard Tracker™ to build a community, deepen customer relationships and shape the product roadmap.
Growth like this doesn’t happen by accident. It happens when we take the time to really understand out customers and when brand, visibility and commercial objectives are properly aligned. That led to:
“From day 1 of working with P13 the entire team has ‘got us’.”
Thanks to the Prospect13 team, the Onboard Tracker brand has elevated year on year, both in our hometown of Aberdeen, but internationally across the globe. With our international client base growing, Prospect13’s knowledge in SEO, content strategy and general brand management has been crucial in ensuring we are found and understood by our target customers.
They understand our business, our customers, our personality and our ambitions.
This is what happens when you build sh*t-hot relationships backed by marketing expertise.
Through weekly collaboration, honest conversations and a shared ambition, we created alignment that most businesses only talk about.
Onboard Tracker™ trusted us to become part of their team. We challenged when needed. We pushed for better. We celebrated the wins. We kept the momentum going.
Together, we turned a strong product into a globally recognised brand with the revenue growth to match. That is what an integrated marketing partner looks like in action.
Ready to build a brand that performs on the international stage?
