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How We Helped Cirrus Workspaces Reach 70% Occupancy Within the First Year

The Challenge

When Cirrus Workspaces transitioned from being operated by Regus to ownership under GSS Developments, the workspace needed a complete repositioning.

Previously operating under a global serviced office brand, the space lacked a distinct identity of its own. Under new ownership, the goal was to establish Cirrus Workspaces as a credible, high-quality flexible workspace offering while quickly driving occupancy.

The objectives were clear:

●Develop a new brand and visual identity that reflected a modern, professional workspace.
●Launch a new website designed to generate enquiries.
●Position the workspace to small and medium-sized businesses as well as those requiring virtual office addresses.
●Deliver a marketing strategy that would rapidly increase occupancy.

Our Approach

Prospect 13 delivered a fully integrated brand, digital and PR strategy designed to establish Cirrus Workspaces as a credible new player in Aberdeen’s flexible workspace market.

Our strategy focused on positioning Cirrus Workspaces as a premium flexible workspace for SMEs seeking a professional environment near Aberdeen Airport while promoting virtual office services to consultants and smaller businesses.

1. Brand & Visual Identity

We created a fresh identity to differentiate the workspace from its previous operator and communicate a professional yet flexible environment for growing businesses. This included brand positioning, visual identity and brand guidelines.

2. Website Development

A new website was designed and built to act as the primary enquiry and conversion platform. The site focused on clearly communicating the workspace offering, showcasing the facilities and creating a seamless route for businesses to enquire about offices or virtual addresses.

3. Digital Marketing & PR

To generate awareness and demand, we implemented a multi-channel marketing campaign including:

  • Targeted digital advertising aimed at SMEs and startups
  • Campaigns promoting virtual office address services
  • PR activity to introduce the new brand and ownership to the market
  • Ongoing optimisation to improve lead generation and conversion
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The Results

Within the first year of launching the new brand and marketing strategy, Cirrus Workspaces achieved:

  • 70% occupancy across the workspace
  • A strong pipeline of enquiries from small and medium-sized businesses
  • Increased uptake of virtual office address services
  • A distinctive brand presence following the transition from Regus ownership

By combining brand development, digital marketing and PR, we helped Cirrus Workspaces successfully reposition itself under GSS Developments and rapidly build a thriving business community.

READY FOR RESULTS LIKE THIS?
Cirrus Workspaces Website

“Prospect 13 played a key role in launching Cirrus Workspaces and helping us build strong occupancy in a short period of time.”

— GSS Developments

Looking to launch, reposition or grow your brand?

At Prospect 13, we combine strategic marketing expertise with commercial experience across sectors, including commercial property.

We help organisations build strong brands, generate enquiries and accelerate growth.

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