The Westbourne is an established B&B located in the heart of Bowness-on-Windermere, offering guests a welcoming base for exploring
the Lake District.
When Greg and Angela took over The Westbourne B&B in July 2025, they inherited a business with a brand and digital presence that did not align with the experience they wanted to create at the B&B. At the same
time, too many bookings were coming through third-party platforms such as Booking.com, bringing hefty commission fees.
The Westbourne B&B needed a marketing strategy that would reposition the business in a competitive hospitality market while making direct booking the obvious choice.
That’s where we stepped up.
Prospect 13 delivered a fully integrated brand, and digital strategy designed around one clear commercial goal to increase direct booking
From repositioning the brand and optimising the website, content, introducing email marketing and paid advertising, every part of the strategy had a role to play in getting The Westbourne B&B found, giving guests confidence to choose it and creating a clearer route to book direct.
Through a series of branding sessions, we developed a refreshed visual identity that balanced the character and heritage of The Westbourne B&B with a more contemporary look and feel that better reflected Greg and Angela’s vision.
This included a new logo, typography, an updated colour palette and supporting brand assets, each element creating a warmer and more consistent identity across all future communications.
Updated photography complemented the new look by showcasing the charm of the B&B and the personal touches Greg and Angela were introducing.
We revamped The Westbourne B&B website around the guest journey, creating a clearer and more engaging digital experience from the first click through to booking.
By improving the site structure, messaging and calls to action, we made it easier to explore the B&B and find the information they needed to book their stay.
Rather than relying on third-party platforms to put The Westbourne in front of potential guests, we focused on building visibility through channels Greg and Angela could own and grow.
Through technical SEO, keyword research and content optimisation, we strengthened the website around how potential guests were searching for Lake District stays. We also considered the growing role of AI search, structuring and developing content to help strengthen The Westbourne’s visibility across both traditional search engines and AI-led search journeys.
This was supported by a 12-month blog strategy targeting relevant topics and long-tail searches, helping The Westbourne B&B reach potential guests earlier in their trip-planning journey.
Paid Google Ads added an additional route to capture more demand towards potential guests actively looking for accommodation in the Lake District. Paired with regular email communication, this helped The Westbourne B&B stay in touch with its audience and reconnect with previous guests to encourage future stays.
Within six months:
The value of these figures goes beyond just surface level as more direct enquiries gave Greg and Angela an opportunity to secure bookings without losing a share of the revenue to third-party commission fees.
This also meant that guests benefited from the best available rates at The Westbourne B&B while more value from each stay remained within the business.
It was a chance for the Prospect 13 team to show the value of integrated marketing, bringing brand, website, search, content, paid advertising and email marketing together to work towards one clear goal.
With the foundations in place, Greg and Angela now have a robust marketing platform built to keep delivering value long after the initial six-month period.
“Prospect 13 helped us turn our vision for The Westbourne into something we could really be proud of.”
Now, let’s talk about how we can do the same for you.
At P13, Lesley brings over 35 years of media and communications experience, with a background spanning journalism, editing and PR consultancy.
After graduating from the University of Aberdeen with an MA (Hons.) in Celtic & English, she started out as a reporter before becoming Editor of a weekly local newspaper in Aberdeenshire.
She later moved into PR as the communications lead at Scotland’s largest farmer-owned group of companies, a role that became the perfect stepping stone into freelance consultancy and writing.
Since 2008, Lesley has operated as a freelance PR consultant, successfully juggling projects, deadlines and engaging copy for a wide range of clients.
Organised, experienced and calm under pressure, she knows exactly how to turn words into results.
Cerri is the Aberdeen quine behind Prospect 13, with a 25-year career in marketing and communications. Before launching P13, she built her career across the energy and tech sectors before climbing to Director level. Then redundancy hit, but instead of crying, Cerri took it as a sign. Very Cerri.
In 2018, she launched Prospect 13 on the belief that SMEs deserved access to strategic marketing expertise without the big agency price tag or corporate bullsh*t. What started as a one-woman mission quickly grew into a team of straight-talking marketers. Now, Cerri leads with strategy, data and insight, with a real passion for getting under the skin of what makes organisations grow.
Outside work, Cerri is mum to Becky and Katy, married to childhood sweetheart Graeme, and happiest eating, drinking, cooking, exercising or planning the next holiday.
Holiday snob? Guilty.
She’s also gone from ‘not the hiking type’ to climbing Kilimanjaro after a knee-jerk decision. Now she’s hooked on Munros and hiking gear. A total foodie, fitness convert, tarot reader, horror fan and crime doc obsessive… and then there is Ness, Cerri’s 3rd baby girl.
Lisa runs Whitespace Studio, a creative studio in Aberdeen specialising in photography and graphic design for brands tired of blending in.
As a Design Manager at Prospect 13 since the beginning, Lisa’s worked across everything from logo design and website builds to marketing campaigns and commercial shoots, helping businesses show up looking sharp.
She’s all about clean design, strong visuals and making the process feel easy,
no fluff, just good work that delivers results.
Outside of work, she’s usually at the gym or playing taxi driver for her two kids around Aberdeen.
A big fan of a cold sea dip (the colder the better), usually followed by a hot sauna at Aberdeen beach.
Runs almost entirely on tea – and it has to be Tetley. No exceptions.
Hannah started her career agency-side as an SEO Executive, building a solid understanding of how people search, what makes content rank and what drives traffic.
After moving in-house into broader marketing roles, she joined Prospect 13 as a Digital Marketing Specialist, bringing a well-rounded, data-led approach to everything she does.
Happiest when digging into user behaviour insights, Hannah is driven by understanding why people do what they do, and how that shows up in the way they move through websites and the wider digital landscape.
Outside of work, she’s into CrossFit, where no two workouts are ever the same.
When she’s not in the gym, she’s out exploring, usually in search of the best oat latte (non-negotiable).
Cara studied Communication Design at Gray’s School of Art for four years, where her love for graphic design really took shape.
She thrives in creative, collaborative environments and enjoys getting properly stuck into a new project – bringing ideas to life and making them look as good as they should.
Cara joined Prospect 13 in August 2024 after a year at DZD… which has now come full circle, as they’ve since become one of our clients.
Outside of work, you’ll usually find her with her dog Obi, out for a walk or enjoying a bit of downtime.
When she’s not doing that, she’s likely planning, or daydreaming about her next trip to Walt Disney World.
Family life is everything, and she’s happiest spending time with the people closest to her.
At P13, Boryana builds and delivers content strategies that get results. Whether is social media, blogs, case studies, abstracts, campaigns or more, she creates engaging content with high performance. She tracks what’s landing, refines what isn’t and keeps it aligned to drive results.
Boryana works closely with clients and the wider team to keep the marketing strategies moving in line with the deadline, contributing ideas from early planning through to delivery
Outside of work, you can catch her with a book in her hand, at the gym or tuned into a health and wellbeing podcast.
When not tracking client performance, she’s analysing her sleep, running pace, and her ever-growing Duolingo Spanish streak.
Safe to say, she’s always optimising something.
Ashleigh has spent over a decade building a career that blends creativity with commercial thinking. Starting out in graphic design, she later swapped Scotland for Sydney, where she took on a mix of roles and widened her experience.
Back on home soil, she worked with global corporate names including Lockton and Cushman & Wakefield in London before joining Prospect 13 in 2024.
Now, she plays a key role in leading the team and shaping client strategies, bringing creative thinking, direction and commercial awareness, which is a pretty handy mix.
Drawn to Aberdeen by the promise of the quiet life and cheaper booze, Ashleigh quickly found her place in the north-east.
Outside work, you’ll usually find her with Mochi, her wee cocker spaniel, exploring Aberdeenshire… and sipping on a wine.
Annie is a Digital Marketing Specialist with three years’ experience at P13, starting out as an intern and working part-time while studying for four years at RGU, where she achieved her BA (Hons) in Digital Marketing.
Now full-time, she’s naturally curious (a bit nosey) and loves that digital never stands still, whether it’s analytics, web builds, or fixing problems that seriously test your patience.
Annie loves a good fantasy romance book, going to the gym, and spending time with her friends and family. She’s a big foodie and, in her own words,
“I wake up thinking about fit I’m gan to eat and go to sleep the same why.”
She loves a holiday, snowboarding, partying in Ibiza, or fantasising over Eeyore and Tigger in Disney.
She’s also currently getting ready to welcome her own wee mini me, roll on July!