We’re delighted to welcome Ash Buchan to the Prospect 13 team as a Digital Marketing Expert. With a strong background in digital strategy, SEO, and content performance, Ash supports our clients by developing tailored digital approaches and mentoring our Digital Marketing Enthusiasts.
We caught up with Ash to learn a little more about her background and approach to digital marketing.
Tell us a bit about yourself?
I’m a digital marketing specialist with a background in Corporate Communications, having graduated from Robert Gordon University with a BA (Hons). Digital marketing wasn’t part of the curriculum when I was at university, but I quickly became drawn to it in my first marketing role at a Volkswagen dealership in Aberdeen.
That role gave me hands-on experience building early social media channels and using content to drive measurable website growth. I’ve been hooked ever since, particularly by the cause-and-effect side of digital marketing and the satisfaction of seeing data-backed improvements over time.
Today, my focus is on the technical and strategic side of digital marketing, especially SEO, problem solving, and building sites that perform well in competitive search landscapes.
What attracted you to Prospect 13 and your new role?
I enjoy variety and solving different challenges, so a senior digital role within a busy agency environment really appealed to me. Prospect 13 offered the opportunity to work across a wide range of industries and clients, which keeps the work interesting and constantly evolving.
I enjoy tailoring strategies to suit each business rather than applying a one-size-fits-all approach, and that’s something Prospect 13 values.
What’s been your proudest achievement?
Becoming a mum. My two daughters keep life busy (and loud), but they’re my biggest motivation and a constant reminder of what really matters.
How do you like to spend your free time or what are some of your hobbies and interests?
I love taking my girls on adventures, exploring new places (let’s be honest, often soft play), and making the most of our weekends. They grow up so fast, so I cherish every moment they still want to spend time with us!
Do you have any hidden talents?
I used to play the Cello; I would love to have the chance to take it up again one day… Perhaps when my kids are a bit older and less focussed on me, I’ll find the time again.
Do you have a quote you live and/ or stand by?
“Whit’s for ye winna gae by ye”
Ash brings a thoughtful, analytical approach to digital marketing and is already supporting clients with strategies that prioritise performance, clarity, and long-term results.
If you’re interested in learning more about how our digital marketing services can benefit your business. Visit our Digital Marketing page to discover how we help you achieve your online goals and online presence that performs.
