The first ever New Day Awards, created to shine a light on community initiatives during the COVID-19 pandemic, was held on Wednesday night through a Virtual Awards Ceremony.
The ceremony was streamed live on Facebook and presented by Prospect 13, Managing Director, Cerri McDonald supported by her husband Graeme and two daughters Becky and Katy from their home.
Eight winners were announced on the night across the following categories:
Community Hero
Winner: Lisa Munro, Great Self Isolation Bake Off
3rd Sector
Winner: Charlie House
Education
Winner: RGU
Sport & Leisure
Winner: The Fitness Guy
Food & Drink
Winner: The Kilted Chef
Local Business
Winner: North East Rig Out (NERO)
Media
Winner: FUBAR News
Corporate
Winner: Brewdog
Commenting on the virtual ceremony, Cerri said
“Huge congratulations to our winners and all of the finalists who have continued to go the extra mile to do their bit for our community during these difficult and strange times. They all had significant backing throughout the online voting process, and we were delighted to boost their much-deserved recognition with a virtual award ceremony.
We have been truly blown away by everyone who has embraced the awards and it felt right to bring everyone together in the only way we can right now. We were stunned at how many people tuned in to see the winners announced, further cementing the North East community spirit that has heartened so many in the last two months. I was fortunate enough to have my family by my side during the awards, and I want to thank them and my amazing team for their support during lockdown – I wouldn’t have been able to do any of this without them. ”
At the end of the virtual ceremony, a New Day Awards celebratory evening was also announced to take place in Aberdeen after lockdown which will bring the community together in person and give the finalists a night to remember.
Prospect 13 is Scotland’s first virtual marketing support consultancy and was established by Cerri McDonald in 2018. It supports others to better manage sales and marketing activities as well as raise profile through effective stakeholder engagement. From Aberdeen, Cerri and her team represent clients in a range of sectors including oil and gas, education, food and drink, technology, IT, professional services, travel management and media. The company is busy throughout the UK and also supports organisations in Norway, Finland, Malaysia, Australia and New Zealand.
