Award-Winning Aberdeen Marketing Agency Celebrates an Inspirational Journey from Redundancy to Success

Cerri at Athena Awards 2024

The boss behind our trusted Aberdeen marketing agency Prospect 13, based in Aberdeen has marked a significant milestone in her corporate journey by scooping a prestigious business award.

During a glittering ceremony at the city’s Chester Hotel, our Founder and CEO Cerri McDonald was named winner of the PR, Marketing and Communications category of the BWC Aberdeen Athena Awards 2024. 

With more than 20 years’ experience, Cerri founded Prospect 13 in 2018 following redundancy from the energy industry. Originally, her strategy was to replace income lost with self-employed work but, just three months in, she had to rip up the business plan as she prepared to hire her first member of staff and sign a lease on office accommodation, laying the groundwork for what has become a trusted and innovative marketing company in Aberdeen.

Today, Prospect 13 is a 10-strong team known for delivering results-driven strategies that unleash marketing potential for businesses. As a leading Aberdeen marketing agency, we combine big agency results with the personal, boutique touch clients value. Notably, we were the first in the Scottish marketing sector to introduce innovative subscription-based support packages, showcasing our commitment to adapting to client needs.

The BWC Aberdeen Athena Awards are hailed as: “a celebration of the incredible women entrepreneurs and leaders who are making a significant impact in the business community of Aberdeen.” They seek to recognise, acknowledge and celebrate accomplishments and inspire others.

Commenting on the win, Cerri McDonald said: “The main drivers behind the creation of Prospect 13 were to bring something different to the market whilst reinvigorating my own passion for bold, creative marketing and communications. 

“Winning this award provides important recognition of those ambitions and I hope it will inspire others to embrace what’s possible, despite the challenges of situations such as redundancy.  With the right support from the right people, it is possible to achieve your goals, and I am enormously grateful to those who continue to support my vision.”

Take a look at the category announcement and Cerri’s speech below.

If you’re looking to work with an award-winning marketing agency in Aberdeen that delivers results, we’d love to help you reach your full potential. Let’s Chat to find out how our team can support your business goals.