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Case Study: Launching Sureresponse – A Sub-brand of Sureclean

Marketing Strategy | Digital Marketing | PR | Website Optimisation & Development | Event Management
  • Client: Sureclean
  • Project: Launch of the Sureresponse sub-brand
  • Industry: Environmental Response Solutions

The Background: Building an Environmental Response Brand

The primary challenge was to create a distinctive and authentic brand identity for Sureresponse, while integrating it smoothly with Sureclean’s existing brand. The goal was not only to launch the sub-brand effectively but to ensure it made a strong, lasting impact from day one.

The Challenge: Developing a Strategic Brand Launch Plan

Prospect 13 was entrusted with developing a comprehensive brand strategy for Sureresponse, aligning it with Sureclean’s overall vision while carving out a unique market position. Our objectives were clear:

  • Brand Creation: Develop a fresh and authentic identity for Sureresponse that resonated with its target audience.
  • Market Positioning: Establish Sureresponse as a key player in the environmental response sector from its inception.
  • Seamless Integration: Incorporate Sureresponse into Sureclean’s existing digital ecosystem, without compromising brand consistency.
  • Comprehensive Launch Strategy: Manage a multi-channel launch, including web integration, digital marketing, PR, and event management, to maximise the new brand’s exposure and impact.

The Approach: Integrated Marketing Solutions for Brand Visibility

To achieve these goals, Prospect 13 implemented a strategic, multi-step appro

>Brand Strategy Development

>Digital Integration

>Marketing Collateral Creation

Our team produced comprehensive sales and marketing materials, ensuring that Sureresponse had everything needed to communicate its value proposition effectively.

>Public Relations & Media Outreach

>Event Management

From event planning to execution, our efforts ensured that Sureresponse’s debut would be memorable and well-received by industry stakeholders.

>Social Media and Digital Marketing

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The Result: Successful Brand Launch with Market Impact

The launch of Sureresponse was an outstanding success, exceeding both Sureclean’s and our expectations. Within the first 20 days:

  • Positive Market Reception: Feedback from industry leaders and key stakeholders was overwhelmingly positive. The Sureresponse brand was embraced for its fresh and dynamic identity, with clients and partners praising its innovative approach to environmental challenges.
  • Successful Brand Integration: Sureresponse was seamlessly incorporated into the Sureclean digital ecosystem without losing its unique identity, ensuring brand continuity while also creating a distinct presence for the sub-brand.
  • Industry Buzz: The launch, which aligned with a major industry conference, helped establish Sureresponse as a serious player in the environmental response market. Media coverage, both online and offline, further bolstered its credibility and reach.
  • Enhanced Brand Visibility: Our integrated digital marketing strategy resulted in significant increases in web traffic, social media engagement, and overall brand awareness. Sureresponse gained visibility in the market quickly, positioning itself as a leader in the environmental response space.

According to Mark Shepherd, Environmental Response Director at Sureclean, “Everyone I’ve spoken to is loving the Sureresponse brand. The overall feedback has been even better than we expected, and we are now fully capitalising on the buzz.”

By partnering with Sureclean on the creation and launch of Sureresponse, Prospect 13 was able to deliver a holistic marketing solution that not only met but exceeded expectations. Our carefully crafted strategy, rooted in creativity and strategic execution, ensured that Sureresponse entered the market with a strong foundation, poised for continued success.

If you’re ready to launch a new brand or revitalise your current one, let Prospect 13 guide you through every step of the process. Contact us today to start creating a brand that makes an impact.