- Client: Sureclean
- Project: Launch of the Sureresponse sub-brand
- Industry: Environmental Response Solutions
The Background: Building an Environmental Response Brand
Sureclean, an industry leader in environmental services, sought to launch a new sub-brand, Sureresponse, focused on providing innovative solutions to environmental challenges. After successfully collaborating with Prospect 13 for over a year to enhance their digital presence and increase brand exposure, Sureclean turned to us once again for the crucial task of building the Sureresponse brand from the ground up.
The primary challenge was to create a distinctive and authentic brand identity for Sureresponse, while integrating it smoothly with Sureclean’s existing brand. The goal was not only to launch the sub-brand effectively but to ensure it made a strong, lasting impact from day one.
The Challenge: Developing a Strategic Brand Launch Plan
Prospect 13 was entrusted with developing a comprehensive brand strategy for Sureresponse, aligning it with Sureclean’s overall vision while carving out a unique market position. Our objectives were clear:
- Brand Creation: Develop a fresh and authentic identity for Sureresponse that resonated with its target audience.
- Market Positioning: Establish Sureresponse as a key player in the environmental response sector from its inception.
- Seamless Integration: Incorporate Sureresponse into Sureclean’s existing digital ecosystem, without compromising brand consistency.
- Comprehensive Launch Strategy: Manage a multi-channel launch, including web integration, digital marketing, PR, and event management, to maximise the new brand’s exposure and impact.

The Approach: Integrated Marketing Solutions for Brand Visibility
To achieve these goals, Prospect 13 implemented a strategic, multi-step appro
>Brand Strategy Development
We worked closely with Sureclean’s leadership to deeply understand their vision for Sureresponse, crafting a brand identity that reflected innovation, reliability, and leadership in the environmental sector. This included designing a logo, defining brand messaging, and establishing the tone of voice for all communications.
>Digital Integration
We enhanced Sureclean’s existing website to seamlessly incorporate the Sureresponse sub-brand. This required refining the digital strategy to expand visibility across platforms while ensuring brand coherence.
>Marketing Collateral Creation
Our team produced comprehensive sales and marketing materials, ensuring that Sureresponse had everything needed to communicate its value proposition effectively.
>Public Relations & Media Outreach
We crafted and distributed targeted press releases to industry-relevant media outlets. By leveraging our network and expertise in PR, we ensured key publications covered the launch, building credibility and excitement around the brand.
>Event Management
From event planning to execution, our efforts ensured that Sureresponse’s debut would be memorable and well-received by industry stakeholders.
>Social Media and Digital Marketing
Engaging content was created for Sureclean’s social media channels to highlight Sureresponse’s milestones and core values. We developed campaigns tailored to enhance visibility, drive engagement, and build anticipation leading up to and following the brand’s launch.

20 days into the brand launch and having just returned from New Orleans, the overall feedback has been even better than we expected, with a real positive vibe around the new brand and it’s look. Everyone I’ve spoken to is loving the Sureresponse brand, so now we are going to fully capitalise on this buzz. Just thought you guys would like to hear the feedback on the awesome job we all did.
Mark Shepherd, Environmental Response Director, Sureclean

The Result: Successful Brand Launch with Market Impact
The launch of Sureresponse was an outstanding success, exceeding both Sureclean’s and our expectations. Within the first 20 days:
- Positive Market Reception: Feedback from industry leaders and key stakeholders was overwhelmingly positive. The Sureresponse brand was embraced for its fresh and dynamic identity, with clients and partners praising its innovative approach to environmental challenges.
- Successful Brand Integration: Sureresponse was seamlessly incorporated into the Sureclean digital ecosystem without losing its unique identity, ensuring brand continuity while also creating a distinct presence for the sub-brand.
- Industry Buzz: The launch, which aligned with a major industry conference, helped establish Sureresponse as a serious player in the environmental response market. Media coverage, both online and offline, further bolstered its credibility and reach.
- Enhanced Brand Visibility: Our integrated digital marketing strategy resulted in significant increases in web traffic, social media engagement, and overall brand awareness. Sureresponse gained visibility in the market quickly, positioning itself as a leader in the environmental response space.

According to Mark Shepherd, Environmental Response Director at Sureclean, “Everyone I’ve spoken to is loving the Sureresponse brand. The overall feedback has been even better than we expected, and we are now fully capitalising on the buzz.”
By partnering with Sureclean on the creation and launch of Sureresponse, Prospect 13 was able to deliver a holistic marketing solution that not only met but exceeded expectations. Our carefully crafted strategy, rooted in creativity and strategic execution, ensured that Sureresponse entered the market with a strong foundation, poised for continued success.
If you’re ready to launch a new brand or revitalise your current one, let Prospect 13 guide you through every step of the process. Contact us today to start creating a brand that makes an impact.
Ready to take your brand to the next level? Let Prospect 13 help you create a powerful, lasting impact with strategic marketing solutions tailored to your unique goals. Whether you’re launching a new brand or revitalising your digital presence, we’re here to support your journey every step of the way.
Contact us today to start building a brand that stands out!