Top Social Media trends of 2022

Taking a selfie on social media

Just like fashion, social media trends change every year and 2022 is no exception.

One minute you’re trying to sing an entire verse of Dancing Queen in one breath then the next minute you’re hosting a live webinar on Zoom to hundreds of people around the world.

You might be thinking this sounds a little sporadic, but the spontaneity keeps your audience guessing and engaged with your brand.

So, to make sure you stay up to date with the latest social media trends that will be “trending” throughout 2022 on platforms such as Facebook, LinkedIn, and Instagram, check out our list below…


1 – Facebook still Number 1!

To kick things off, we are going to start with the most popular and most used platform – Facebook.

Yes, you may be surprised to hear that Facebook is still the reigning ‘champ’ of social platforms, but it shows no sign of slowing down and will likely keep its place in the top three throughout 2022.

So, why is it still No.1?

It’s not just the number of users – which is currently almost at 3 billion according to recent counts - but it’s actually the amount of time people spend on the platform that keeps it in the top spot.

A recent report stated that the average session on Facebook lasts around 58 minutes!

Who would’ve thought?

So, our tip to you is not to write Facebook off your social media strategy for 2022 as clearly audiences are still ‘hanging’ out there.


2. LinkedIn videos to grow exponentially in 2022

A B2B favourite – LinkedIn - looks to be on the rise throughout 2022, as more and more businesses see the value of connecting closer to like-minded individuals and businesses online.

As businesses are closer to their communities, LinkedIn video adverts are expected to become more popular than Twitter and Facebook adverts as they target more of the ‘right’ audiences.

But why video?

Video is gets engagement!

It’s predicted that by the end of 2022, the number of users who watch videos on LinkedIn will increase by at least 50% from 2020, with an average time spent watching per user sitting at 2 minutes and 20 seconds as more and more people migrate to the platform looking for the ‘right’ type of content.

So, what type of video content will you see?

A variety of videos including how-to videos, learning about new products or services, testimonials, and finally general interest videos such as viral news stories.

Will TikTok dances make it to LinkedIn?

We can never say never!


3. Shorter Attention Spans Result in More Bite-Sized Content

Yes, people are spending more time on social media, but they are spending less time engaging with individual posts.

Today, it’s suggested that an average person only has the attention span of 8 seconds, which means you should say goodbye to long winded posts and hello to shorter, bite-sized content such as reels and quick-fire Q&As.

But what do I do if the post needs a lot of detail?

Write a short, snappy social media piece directing your audience to read more on your blog or news section 😉


4. Social Media Emerges as A Shopping Platform

Facebook made a big push into eCommerce at the start of the pandemic and as a result, Instagram and TikTok have followed suit.

What does this mean?

Retailers have been given an alternative way to connect directly with their audiences to maintain sales and increase brand awareness – the more you can be “seen” in the same place as your customers the better.

However, it will require a heavy marketing focus on social media advertising, shareability and presence.

But don’t be daunted by this and play the long game!

The more you put into building you eCommerce store on social platforms, the better. You will be re-connecting with your existing customers, building trust, and tapping into new audiences, building awareness, and increasing sales.


5. Brand inclusivity will be brand critical

Companies are an integral part to global change and in 2022, audiences are not just listening their watching their every move. Consumers are no longer interested in performative allyship, empty promises, or one-time donations. They have higher expectations.

So, what needs to be done?

Companies need to focus on their commitment to CSR by listening and acting on the social issues that matter most to their audiences. They need to speak openly about issues, and they are helping tackle them. In return you’ll keep your existing consumers and attract new ones.


6.More Augmented Reality Options (AR/VR)- Metaverse

The metaverse: an amalgamation of the physical, augmented, and virtual world.

The next stage…

Facebook’s AR glasses, more specifically integrated with Instagram, along with the emergence of more interactive tech, like wristband control for AR overlays and next-level social and workplace tools.

This probably sounds very confusing (don’t worry it’s confusing to us too 🙈) but we will see more and more of these coming to the market in the next few years, we will have to learn more about them and maybe even use AR/VR in workplaces and everyday life!

So what trends are you going to incorporate? Or what do you see being a trend?

Let us know!

Top Social Media trends of 2022

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