International expansion during lockdown
Scotland’s first virtual marketing support consultancy has announced successful expansion into new international markets – in spite of the Coronavirus lockdown.
Aberdeen-based Prospect 13 has signed two new international contracts to supply virtual digital marketing and social media support services to New Zealand-based Tumeke Thru Tubing Ltd and Fortress Energy headquartered in Kazakhstan.
Tumeke Thru Tubing Ltd is a well intervention service company focused on enhancement solutions to maximise production from existing mature and depleted well stock using low cost rigless intervention methods. The focus of Prospect 13’s activity will be on raising Tumeke’s profile in New Zealand and Malaysia.
Fortress Energy is a rapidly expanding service company delivering a range of process, pipeline and well services to remote locations around the world. The work – which came about thanks to word-of-mouth referrals from existing client in Scotland and local network – represents Prospect 13’s first foray into the New Zealand and Asia market.
Prospect 13 was established by Cerri McDonald who, after being made redundant from the oil and gas sector, sought a fresh challenge and decided to take the plunge and set up her own business in 2018. It supports others to better manage sales and marketing activities as well as raise profile through effective stakeholder engagement. From their Bridge of Don base, Cerri and her team represent clients from a range of sectors including oil and gas, education, food and drink, technology, IT, professional services and travel management. The company is busy throughout the UK and also supports operations in Norway, Finland, Malaysia, Australia and now widening into Asia Pacific.
Commenting on the new work in New Zealand, Cerri McDonald said: “Winning any new piece of work is exciting but our projects with Tumeke is particularly special because it takes Prospect 13 all the way to the other side of the world, and shines a light on the possibilities which still exist for businesses to grow in spite of the challenging and uncertain times we all live and work in.
“Our involvement with Tumeke and Fortress Energy is linked back to relationships forged in the energy sector here in the North East of Scotland. To be able to successfully export what we do to new places is a clear demonstration of the appetite which exists for the knowledge which has been generated in this part of the world.”
She added: “We have also been fortunate to win other new local projects, corporate and third sector, in recent weeks as companies realise the importance of digital marketing and the possibilities this holds, even during a lockdown situation. Focusing on how your business will be remembered ‘on the other side’ of the crisis is increasingly important to our clients and we are busy supporting them with a range of innovative and creative marketing activities as they navigate these turbulent times.”
Tumeke’s Finance Director, Angie Ohlson commented: “We are incredibly proud of Tumeke’s achievements and growth in the last two years as we expand our operations from being a small, local player in New Zealand to an international specialist. We recognise the importance of telling the Tumeke story and sharing our news and developments with employees, vendors and of course our end users so this is an important investment for us and are looking forward to working with Cerri and the wider Prospect 13 team to help raise our profile and support market entry plans.”
Martin Atkinson, Fortress Energy Director said: There are many steps that must be taken when expanding your business internationally to ensure it is done properly. For us, one of the important steps is to position our brand and communicate with our global network effectively. Together with Prospect 13’s help, we will continue to enhance our offering through adapting our online channels and tools in the coming months.