Let’s be honest, going head-to-head with big brands can feel intimidating. They’ve got deep pockets, in-house armies, and glossy campaigns dripping in budget.
But here’s the truth: being small isn’t a setback. It’s your secret weapon.
In this article, our Design Manager, Lisa Simpson, explains why being a small business actually has its benefits.
Here’s how you can stand out:
1. Tell your brand story.
Big brands spend millions crafting their image. You don’t need that. What you do need is a brand that tells your story in a way that’s true, gutsy and unmistakably you.
Your logo, colour palette, typography and imagery should all work together to tell a story, YOUR story. It’s important to build a brand identity that reflects your values and personality, and is true to who you are and what you stand for.
A clear and consistent brand helps to build recognition and trust, so make sure your visuals and messaging reflect who you are and stay consistent across your website, social media, advertising, etc.
2. Your personality is your superpower.
Big companies can often feel colder than a January morning on Union Street. But small businesses? You have the chance to show your face, your personality, and your quirks! That connection is design gold.
Incorporate personal photography, behind-the-scenes content, and a sneak peek into your world as part of your visual strategy. After all, people connect with people, not stock photos.
3. Consistency builds trust.
One thing big brands do really well is consistency, but small businesses can do this too, and it starts with design. Your social media feed, your website, your emails, every touchpoint should look and read like it’s coming from the same place. Every time.
By having brand guidelines (even simple ones!), you can ensure your colours, fonts, logos, and tone of voice stay consistent everywhere they’re used.
4. Small but mighty!
Big companies cant adapt quickly and experiment with their design and marketing. This is where being small is a real advantage. You don’t need to wait for five rounds of approvals!
Create seasonal graphics or update your visuals on a yearly cycle to keep things fresh. If you want to change your colour scheme for a special event, go for it – just keep it consistent with!
5. Collaborate and listen.
As an experienced creative and design professional, I encourage small business owners to invest in their brand. Good design isn’t about being flashy, it’s about building trust and showing you care about your business and your audience.
Working with a local marketing agency in Aberdeen who understands small businesses and knows how to create brand identities that work hard and grow with you. No one knows the local market like us!
To sum it up: You don’t need a six-figure budget to create a brand that turns heads. You just need some clarity, creativity, and consistency. Big brands might have the scale, but you have soul, and that’s something money can’t buy.
At Prospect 13, we know what it’s like to be the small fish and we also know how to make sure you look like the big dog. Whether you’re just starting out or feel like your brand’s a bit off track, we’re here to help you find your voice, boost your visibility and, ultimately, improve your future outlook.
