Prospect 13 is excited to share an opportunity for a newly created position as Marketing Manager to join our fast-growing agency. This will be a key role to support our big ambitions and provides the perfect platform for someone looking to deliver real results to a wide range of client marketing strategies, but also to help set a longer-term vision and marketing strategy for our own growing team.
PURPOSE:
Planning, developing, executing, and evaluating strategic marketing plans for a range of cross sector clients to attract prospective customers and retain existing ones. Leading and inspiring a team of four, you will be immersed in all aspects of strategic marketing support and play a critical role in aligning client strategic objectives and budget with creative direction as part of a busy marketing agency that is committed to driving real results for our customers.
CHARACTERISTICS:
As part of a dynamic team full of personality and passion for all things marketing, and reporting to the Operations Manager, the Marketing Manager will drive the delivery of strategic marketing activities and excel under strict deadlines to meet changing client needs. The ability to develop and maintain relationships with direct reports, colleagues, clients, suppliers, venues, and key stakeholders is required as well as a proactive and forward-thinking approach. A solid understanding and track record of delivering effective and creative marketing campaigns is essential and will require the highest of quality standards, be well organised, ability to drive best practice and ensure close attention to detail.
ABOUT YOU:
- You are not like everyone else and bring a magnetic perspective to the team
- You love speaking to people and delivering positive business results
- You are well educated to Degree level in a marketing or closely related subject
- You have a demonstrable track record managing successful marketing strategies arming yourself with around 10 years-experience
- You are looking to take your career to the next level and experience leading a young enthusiastic team
- You have a deep understanding of marketing platforms
- You have effective verbal and written communication and presentation skills
- You are meticulous when it comes to proof-reading
- You can work to tight deadlines and get a thrill working under pressure
- You are a strong creative thinker and innovative in your approach
- You would describe yourself as responsible and have a strong sense of integrity
- You are a team player who thrives working in a collaborative environment and mentoring others
- You offer a good level of diplomacy and a flexible approach to your work
- You just get sh*t done!
WHAT YOU WILL DO:
- Manage the day-to-day function of the digital marketing team and act as a focal point as required for clients
- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
- Analyse customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
- Lead the research, planning, development, execution and evaluation of marketing plans and multi-channel campaigns, leveraging in-house capabilities and driving collaboration
- Present ideas and deliverables to the Prospect 13 team and clients, communicating with senior leaders to discuss marketing vision and strategy
- Lead a small team to develop creative content and implement integrated marketing campaigns
- Manage the creative process for the design of digital, print and video content including developing creative briefs and guiding creative direction to meet objectives for all marketing activities
- Manage the delivery of marketing projects including web development and film production
- Manage client brand guidelines and messaging, maintaining and developing knowledge and awareness of the consistent, effective use of brands across all communication channels
- Manage the development of marketing materials including case studies, technical specifications, e-brochures and bespoke documentation
- Analysing the performance of marketing campaigns and always seeking to improve performance
- Drive the development of the Prospect 13 brand externally in line with the brand guidelines and strategy
- Perform any other duties as may reasonably be required from time-to-time
- Participate in training and development opportunities, staff performance appraisals and reviews as required
ADDITIONAL REQUIREMENTS:
- Driving licence required
LOCATION:
- The Marketing Manager role will be based in Aberdeen
REWARDS:
The successful Marketing Manager will enjoy a competitive salary depending on experience and be a key player in the future vision of a growing marketing agency.
Apply now using Indeed and be a key player in shaping the future of Prospect 13!
Are you ready to Be Brave – Be Bold – Be Better?
