Prospect 13 is thrilled to present an exciting opportunity for individuals passionate about digital marketing to join our rapidly growing agency. As a Digital Marketing Lead, you will play a pivotal role in shaping the marketing strategies for our diverse portfolio of clients while contributing to the long-term vision and growth of our own dynamic team.
Job Description: Digital Marketing Lead
Purpose:
As the Digital Marketing Lead, you will be responsible for planning and implementing a variety of digital marketing strategies for our clients. Leading a team of four, you’ll be deeply involved in content strategy and creation, analysis, and reporting. Your role is crucial in generating, implementing, analysing, and evaluating creative digital strategies that deliver tangible results for our clients.
Characteristics:
Working in a vibrant team under the guidance of the Managing Director, you’ll be the driving force behind all digital marketing activities. Strong interpersonal skills are essential, as is the ability to build and maintain relationships with colleagues, clients, suppliers, venues, and key stakeholders. A proactive and forward-thinking approach, combined with the ability to thrive under pressure, is key. We value creativity, high standards, organisation, attention to detail, and a proactive attitude.
About You:
You’re a unique individual with a magnetic perspective, passionate about delivering positive business results. Holding a degree in marketing or a related field, you bring a demonstrable track record of running successful digital strategies, backed by approximately five years of experience. Eager to take your career to the next level, you possess a deep understanding of digital platforms, effective communication skills, and a meticulous proofreading ability.
What You Will Do:
- Support the day-to-day functions of the digital marketing team and act as a focal point for clients.
- Research, create, implement, monitor, and evaluate impactful digital marketing strategies and campaigns across multiple platforms.
- Lead a small team in developing creative digital content and integrated online advertising campaigns.
- Oversee the design of digital imagery and video content, including writing video storyboards and design briefs.
- Coordinate delivery of filming and photography sessions for materials.
- Develop targeted digital marketing materials, including case studies, technical specifications, e-brochures, and bespoke documentation.
- Analyse the performance of digital campaigns, continuously seeking ways to improve.
- Write website content and update via content management systems.
- Conduct SEO keyword research and website performance reporting.
- Ensure familiarity with client brand guidelines and messaging.
- Drive the development of the Prospect 13 brand externally in line with guidelines and strategy.
- Perform other duties as reasonably required.
Additional Requirements:
Driving license required.
Location:
The Digital Marketing Lead role will be based in Aberdeen.
Rewards:
The successful Digital Marketing Lead will enjoy a competitive salary based on experience and will be a key player in the future vision of our growing marketing agency.
Are you ready to Be Brave – Be Bold – Be Better?
If you are a dynamic individual seeking to make a significant impact in the world of digital marketing, we invite you to join us at Prospect 13. Embrace the opportunity to be brave, be bold, and be better as you contribute to the success of our clients and our growing agency.
Apply now using Indeed and be a key player in shaping the future of digital marketing!
