How We Repositioned International School Aberdeen and Delivered a 27% Increase in Student Enrolment

The Challenge: A Leading International School – Lacking Local Awareness

ISA is the only international school in the North-east of Scotland with a state-of-the-art campus, academic reputation, world-class curriculum and global outlook.

But their marketing didn’t reflect any of that and in the minds of local families, it didn’t exist.

Most didn’t know local children could enrol.
Awareness across Aberdeen was low
Marketing was inconsistent and disconnected from growth objectives

ISA needed strategic brand development and a multi-channel approach to elevate their market position, boost visibility, and attract both international and local families. That’s where we came in.

We helped ISA lead the way.

The Solution: A Marketing Strategy That Drove Growth, Not Just Awareness

As ISA’s dedicated marketing support agency for over five years, we became an extension of their school community.

Our role covered everything from marketing strategy, brand positioning and campaign management to social media, PR, and digital performance, all focused on strengthening local presence and driving enrolment from local families.

1. We Built a Brand That Connected with Local and Global Audiences

We gave them an identity, we rewrote their tone of voice and developed a unified brand narrative that spoke with both international students and local families.
We crafted a comprehensive suite of high-impact branding materials, from internal signage to prospectuses, flyers, and advertising assets.
Delivered strategic brand development that resonated with both local families and expat audiences.

2. Events and Initiatives That Built Real Connections

Over the years, we helped bring more people through ISA’s doors, physically and digitally. A key objective for the school’s leadership was to increase visibility, community engagement and real-world interaction with the brand. From forging valuable partnerships and hosting high-impact events, to amplifying key moments like Open Days and anniversaries, we made sure ISA wasn’t just seen, it was experienced.

Events & Community Partnerships

We helped turn ISA into a go-to venue for community, corporate, and media events. By facilitating connections with organisations like Energy Voice, AGCC and the Africulture Network, we brought influential audiences into the school. We also positioned ISA’s leadership as thought leaders, securing high-profile speaking opportunities, all aligned with the school’s goal to strengthen local presence and reputation.

Open Day Strategy & Growth

We completely reworked ISA’s Open Day strategy, from campaign messaging and digital ads to flyers, emails and on-the-day experience. Every touchpoint was aligned and purposeful, resulting in a 400% increase in family attendance. We didn’t just raise awareness, we got feet through the door and enquiries through the inbox.

ISA’s 50th Anniversary Campaign

To mark ISA’s 50th year, we rolled out a full campaign of events, storytelling and design. From a refreshed anniversary logo to branded assets, banners and digital content, we helped bring the celebration to life, reconnecting alumni, engaging the community and reinforcing ISA’s legacy in style.

3. Multi-Channel Campaigns That Converted

Planned and executed campaigns across social, email, website and media.
Delivered digital content calendars, social growth strategies and paid advertising.
Developed high-converting campaigns around Open Days, Summer Camps, Preschool Launch, and the IB Curriculum.

4. Community Engagement That Shifted Views

Consistent press coverage in Press & Journal, Energy Voice, AGCC, The Times, The Scotsman, and more.
Local ads via Original 106 radio, Aberdeen Airport, Energy Voice, and Press & Journal.
Ongoing video/photo content to build trust, real stories told creatively to strengthen community and drive action.

The Result: From Awareness to Action

Over five years of partnership, our integrated marketing approach delivered clear outcomes:

27% increase in student population
18% boost in brand awareness across the region
26% more locals aware that ISA enrols local children

Our role as ISA’s marketing support agency was all about bringing visibility to their value and changing local misconceptions.

“Cerri and her team get things done.”

Cerri takes well-thought through risks and pushes us to try something to truly stand out. Her approach is consistently high quality. The P13 team listens, enquires and reflects, helping to problem solve with a systematic and analytic approach. They know their stuff, and communicate in a straightforward, jargon-free way.

Cerri and Prospect 13 do more than consult – they are on our side.

— Nick Little, Head of School, ISA

A Marketing Strategy Should Drive Growth, Not Just Noise.

If you’re a school, charity or education provider looking to seriously move the dial on your bottom line, then you need a marketing agency for schools that integrates with you.

We helped ISA raise their profile, connect with their community and increase their local student population.

Let’s talk about how we can do the same for you.