How Elementz Became Unmissable as a First-Time Exhibitor at Offshore Europe 2025

The Challenge: First-Time Exhibitor, Big Expectations

Offshore Europe 2025 was a defining moment for Elementz. Just one year into business and exhibiting for the very first time at one of Europe’s largest energy shows, the objective was simple – be seen.

But this debut wasn’t only about presence. Elementz wanted to:

  • Launch Integrity Elementz v4.0, the latest version of their subsea integrity software
  • Create buzz for Tide Breaker, their new AI accelerator programme
  • Spark conversations and bring meaningful traffic to their stand and website

With a small team and a strict budget, the pressure was high but with our help, Elementz were able to make it known, exactly who they are.

What We Did: A Multi-Channel Campaign That Created Waves

We designed an integrated campaign across design, digital, PR, and live engagement. The plan was simple, build anticipation, dominate the show floor, and convert the buzz into lasting recognition.

Elementz were agile, responsive, and up for anything which meant together we could move fast, push boundaries, and maximise every opportunity.

Phase 1: Before the Event – Building Momentum

Innovation From the Inside Out

Ahead of the event, Elementz ran an internal competition inviting their team to design a game for the stand – they developed ROV-Man, a subsea twist on Pac-Man.

Not only did this draw in the crowds, making that stand more interactive but showed the company’s appetite for innovation, allowing us to capture leads that have led to meaningful conversation.

Version v4.0 Sets the Stage

In the run-up to Offshore Europe, Elementz launched Integrity Elementz v4.0. With a slick new interface and enhanced workflows, the release gave us a powerful story to build credibility and awareness ahead of the show.

Paid + Organic Visibility

Recognition doesn’t happen by chance. We combined:

  • Paid placements in Energy Voice, AGCC, SPE and high-traffic digital screens inside P&J Live
  • Organic PR that secured pre-show coverage
  • Social teasers that delivered a 52.5% CTR – 50× LinkedIn’s industry average and clear evidence the message was cutting through before doors even opened

Phase 2: During the Event – Brand in Motion

From the start, the vision was to create a space that reflected Elementz brand – distinctive, slick, and unmissable. It was later named one of the best stands at the show by the Press & Journal.

With Version 4.0 setting the stage, Offshore Europe became the perfect platform to unveil Tide Breaker. We supported the launch with:

  • A distinct brand identity and messaging framework
  • Targeted email, social, and PR campaigns
  • On-stand visuals and lead capture tools

The result? Tide Breaker became a core talking point – generating 18 direct product submissions and multiple press mentions, including Energy Voice and OGV Energy.

Elementz’s internal competition idea came to life as ROV-Man – a subsea twist on Pac-Man. The game drew in visitors, sparked natural conversations, and turned play into pipeline.

It added personality to the stand and helped capture new leads, making it one of the most memorable installations at Offshore Europe.

Elementz’s agility and openness to new ideas was a major asset. They leaned into media interviews, press opportunities, and spontaneous visibility boosts.

Backed by a live content strategy, the brand was everywhere – on social media, in trade press, and on the exhibition floor.

To take Elementz’s presence beyond the stand, we hosted a branded evening drinks reception at Dusk for clients, partners and prospects.

We supported the reception end-to-end – from invites and reminders that drove strong attendance, to on-site coordination, photography and videography that captured the energy for follow-up campaigns.

Phase 3: After the Event – Converting Buzz to Leads

The work didn’t stop once the stand came down. We kept things rolling with:

  • Post-event follow-ups
  • Lead nurturing email campaigns
  • Performance reporting

With the aim of turning visibility into value!

The Results: Clear, Measurable and Impressive

For Elementz, it wasn’t about the numbers – but we did some number crunching anyway.

69 stand leads captured over four days – a great result for a first-time exhibitor.
18 expressions of interest for Tide Breaker – clear commercial traction.
Dozens of conversations sparked directly by ROV-Man and live demos.

Content & Media Everywhere

  • Coverage secured in Energy Voice, OGV Energy, AGCC, giving Elementz credibility well beyond the show floor.
  • Featured in both Energy Voice, and OGV Energy podcast’s and interviewed on OE TV.
  • 12,500+ organic social media impressions across event week
  • An 80% engagement rate on Day 1 social post
  • 53% CTR on the “1 Day Left” social media teaser, that’s 50x higher than LinkedIn’s industry average.

Traffic & Awareness Lift

  • Website traffic spiked 220% during show week, driven by campaign activity.
  • Elementz remembered as one of Offshore Europe’s stand-out names among 25,000 attendees.
  • Named by the Press & Journal as one of the best stands at Offshore Europe.

From First-Time Exhibitor to Standout Brand

Elementz walked into Offshore Europe as a newcomer. They left with new leads, huge attention, and a reputation for being one to watch.

Their team may be small, but their presence was mighty. Among 25,000 attendees and alongside industry giants, Elementz took centre stage – proving that with the right strategy and execution, even a young brand can stand out on one of the industry’s biggest platforms.

With our help, Elementz were able to make a bold statement, build credibility, and show the energy sector that Elementz has arrived.

At Prospect 13, we help ambitious businesses punch above their weight – building the kind of visibility and credibility that changes the game.