From Overlooked to Unmissable: How We Transformed Solab’s Outdated Brand into a Digital Powerhouse

The Problem: 30 Years of IT Brilliance, Hidden Behind a Broken Brand

Solab had the people. The tech. The reputation. But from the outside? They looked like another legacy IT firm.

Their brand and website hadn’t kept up and that meant missed opportunities. Potential clients couldn’t see what made Solab unique.

After seeing the results of their cousin Onboard Tracker’s brand refresh and new website, they knew it was time for change.

The Solution: A Brand That Reflects and a Website That Converts

From the very beginning, we worked closely with the Solab team, we made sure every message reflected who they are who they wanted to be. Setting them up for long-term value and the next 30 years of success.

Here’s what we did:

Brand Refresh

We Didn’t Reinvent Solab’s Brand, We Elevated It

Keeping the core visual elements intact, we expanded the identity with vibrant assets that brought the brand from drab to dynamic.

We backed it with a bold, authentic brand voice and a full suite of branded materials, including pitch decks, LinkedIn banners, Teams backgrounds, letterheads, and more. Ensuring every touchpoint reflects Solab.

Website Development

A Website That’s Built for Users and Winning Work

Solab’s old site was looking tired and it was costing them visibility and credibility. We rebuilt it from scratch, ensuring Solab’s brand and messaging were front and centre. Every page, every word, every button was designed to guide users, reflect authority, and convert interest into action.

The new Solab website was a key deliverable, and our team managed the full website development. Here’s how we delivered:

Sitemap and user journey planning to simplify navigation and focus attention where it counts
Wireframing and mock-ups to visualise structure and align on design
SEO-driven copywriting and tone of voice to boost findability and match the new brand
Mobile optimisation and performance testing to ensure fast, flawless experiences on every device
Hosting and ongoing maintenance to keep it running as brilliantly as the team behind it

Launch Plan

A Launch Plan & Marketing Strategy for Success

To build momentum around the rebrand and website launch, we developed a strategy that ensured the full story was told, supported by a suite of company marketing materials:

Email campaigns that sparked conversation
Press coverage that got attention
Social media content that showed the great tech and great people
Internal toolkits that made adoption effortless and consistent across the team

The Result: A Vibrant Brand, Website that Converts New Enquiries

This project gave Solab a new lease of life.

Solab’s brand refresh and website now reflects the credibility, professionalism and people-first ethos they’re known for. It’s already earning praise from clients, partners and staff alike.

But the best validation? Came straight from the team.

Solab have always had the expertise, the values and the people. We just helped them show it all off properly. That’s what a marketing support agency should do, and we loved every second of it.

Visit the new Solab website

Brand Feeling a Bit… Meh? Let’s Fix That

If your brand or website isn’t pulling its weight, it can end up costing you leads, credibility, and momentum.

You’re not alone. But you are in the right place to change it.

Whether you need a full brand refresh, website development, marketing support, or some honest advice from a marketing agency in Aberdeen that gets it.